top of page

ABOUT US

THE ESSENTIAL MEAT EXPERIENCE

STARTING AS A POP-UP AT OUR VIC’S FACILITY IN MASCOT, IT GREW VERY QUICKLY. NOW VIC’S MARKET HAS ITS OWN STORE AT THE ICONIC SYDNEY FISH MARKET. WE’RE HUMBLED TO WORK WITH SOME OF THE BEST MEAT IN AUSTRALIA, MANY OF WHOM HAVE BEEN NATIONALLY AND INTERNATIONALLY RECOGNISED FOR THE QUALITY OF THEIR MEAT, THEIR DEDICATION AND THEIR INNOVATIVE PRACTICES.

HOW IT ALL BEGAN...

ESTABLISHED BY VICTOR AND ANTHONY PUHARICH OVER 20 YEARS AGO, VIC'S IS AUSTRALIA’S LEADING DISTRIBUTOR OF QUALITY MEAT. THE FATHER AND SON TEAM ARE A FORMIDABLE PAIR, COMBINING ARTISANAL SKILLS (VICTOR IS A 4TH GENERATION BUTCHER AND HAS WORKED IN BUTCHERY FOR OVER 40 YEARS) WITH BUSINESS ACUMEN (ANTHONY IS A UNIVERSITY GRADUATE IN FINANCE AND ECONOMICS). RENOWNED FOR TRADITIONAL METHODS OF DRY-AGEING AND STATE-OF-THE-ART FACILITIES IN MASCOT, VIC’S ARE RESPECTED FOR WHAT THEY DO AS MUCH AS THE PRODUCERS AND CHEFS THEY WORK WITH.

_NW25475_edited.jpg
Book Cover_edited_edited.jpg

MEAT: THE ULTIMATE COMPANION

MEAT: THE ULTIMATE COMPANION BY ANTHONY PUHARICH AND LIBBY TRAVERS IS DESIGNED TO WALK YOU THROUGH THE TOPIC FROM THE EYES OF THE FARMER, THE BUTCHER AND THE BEST COOKS. ​ 'YOU HOLD THE RIGHT BOOK IN YOUR HANDS. LEARNING FROM IT WILL BE DELICIOUS.' - ANTHONY BOURDAIN

bottom of page